ٍEmail Delivery Consult: What is the difference between email deliverability & email delivery?

Are you looking for an Email Delivery consult? Have you ever wondered when an email is considered Delivered?
For example, is an email only considered delivered when it reaches the inbox? Or does it count as delivered *when an email is opened?

In this article, we’re going to describe the details of SMTP Email Delivery and examine its performance. see what our email delivery consultants say.

SMP Email Delivery is just one piece of the riddle

Sending emails can be done simply via SMTP or simple mail transfer protocol, but many factors affect email delivery and an SMTP server does not meet all of them. These factors can include email deliverability, authentication, your IP and domain reputation, tracking, etc which are all extremely effective in email delivery. Always remember that even the best email campaigns can not be successful without considering these factors.

What exactly is Email Delivery and how is it different from Email Deliverability?

Email delivery is when an email is successfully received on the server.
So email delivery has nothing to do with the inbox. What’s related to your inbox is email deliverability.
In email delivery, it is the server that decides whether to accept your email or not (which is called bounce). It happens just before the email enters the inbox or spam folder.

Email service providers send information about why your email was rejected. so you can accurately measure the delivery rate to find out how many emails have been accepted and how many have been bounced. an example of a rejected email could be due to the unavailability of the server with a temporary delivery error, which is called a soft bounce, or it could be due to an invalid email address that leads to a hard bounce.

What is email deliverability?

Email deliverability is a term that defines what occurs after an email is accepted by the server. The status of deliverability for an email depends on which folder it enters: it lands in the inbox or spam folder or other folders? There are many ways to improve your email deliverability. One of these methods is to use email warmup tools. In Prewarmup.email you can warm up your sender or purchase pre-warmed SMTP servers so that your emails reach the inbox.

Although the email delivery rate is calculable, it is not possible to count how many emails have been inboxed and how many have entered the spam folder. However, this percentage can be estimated by analyzing some key metrics in campaigns.
These criteria include opening rate, bounce rate, clicks for reports as spam, click-through rate, unsubscriptions, etc. Observing these factors over time determines audience interaction. One of the most important factors that affect your sender’s reputation is the interaction of the recipient with your emails, which if this interaction is positive, will eventually increase your email delivery rate.

Why is Email Delivery Important?

Email delivery is very important, as we said this is the first step of sending an email which determines whether your email server will accept it or not. Your sender’s email delivery is important to receive critical emails such as transactional emails, changes of password, status notifications, sign-in alerts, etc.

How does Email Delivery work?

ٍEmail delivery is a concept that can be described by people in different ways. Here are some of the most common thoughts about email delivery.

• Acceptance by the mail server. In this case, the e-mail leaves the sender and the mail server accepts it.
• The email will be placed in the right mailbox of the recipient server: Not only should the email be accepted by the mail server, but it will also be placed in the mailbox. However, this has nothing to do with whether or not the recipient opens the email.
• The recipient opens and reads the email, clicks on the link, etc .: This step is actually the answer to the question of when the email is considered “Delivery”.

The meaning of email delivery can vary depending on the situation, email service provider, and other factors. That’s why you can say that all three answers are correct. However, there is only one technically correct answer.

Technically, an email is considered “delivered” when, on the SMTP side, your mail server receives a “250 OK” text message.

What is the “250 OK” status?

A 250 OK message from the server means that the SMTP connection was successful. When you send emails, you will basically never notice this message because this code is written in the background after the email is sent.

So you can consider the email you sent is in the mailbox.

If you use a quality delivery email sender or a good SMTP service, they will provide you with reports of received and rejected emails.