Do you want to write a marketing email with a high conversion rate? Don’t know how to design an email campaign? need a good email marketing strategy for your business?
Writing marketing emails is a cost-effective way to promote your business, but not every email in your recipient’s inbox gets opened. Only emails that are written correctly and perfectly will attract your subscribers. You need to design your marketing emails to get their attention.

This article covers essential points in writing a good marketing email. You learn how to design an email campaign, write a subject, design images, and call to action buttons.

Tips you need to consider when starting to build an email campaign:

1. ِDefine a precise goal for your campaign

When building a successful marketing campaign, the first thing you do is define a clear goal. not specifying a goal will probably lead your campaign to fail.

Here are some questions to keep in mind when launching your email campaign:

• What is our main purpose in sending these emails?
• What do we expect our audience to do?
• Who is our target audience, what age group are they and where are they from?
• What will indicate the failure or success of our campaign?
• How long will this campaign run?

2. Specify your email campaign type:

Depending on the nature of your business, you may need to choose from a variety of email campaigns.

Newsletters: Newsletters are not suitable for all business models, as these campaigns often do not have a Specified CTA or call to action. Most newsletters aim to provide a credible source of information that readers need and improve the overall level of your business.

Sales or advertisement:
A sales or advertising campaign contains an email informing subscribers and prospects about a great, limited-time sale. This type of campaign is also used in seasonal sales.
Re-interaction emails: When a customer no longer uses your services, you can use a re-interacting email to get them back. With these campaigns, you can retarget past customers who may have forgotten about your products.

Lead generation emails: A lead generation email can be a promotional or transactional email. But the main difference between these emails is that they are written individually and not sent in bulk to everyone. Instead, the marketer sends an email to leads to turn them into customers.

Transactional emails: Transactional emails are not generally considered part of email marketing, but they are crucial for online businesses. Transactional emails are sent in response to customer transactions or approving their subscriptions. including confirmation emails, successful purchases, or an answer to a specific question. One of the most important things in this type of email is an abandoned cart email, which can remind the customer to complete their purchase and make the payment.

3. Organize a real email list

You can create your email list depending on the type of campaign you have. For example, for transactional and retargeting emails, just list the emails contained in your customers’ contact information. But for campaigns that want to target new customers, you need a list of new emails that are gathered in several ways.
If your website has good traffic, you can use a popup notification to ask visitors to subscribe to the newsletter or enter their email to get a discount or a free book, etc.
Of course, another method is to buy an email list, which we do not recommend at all. because these lists can contain spam traps and lead you to get blacklisted.

4. Specify your ideal consumers

Your potential customers need to be segmented. You need to determine exactly to who you want to send your campaign. answering questions like What are their age group, their occupation, and income, Where they live, and how they can use your services or products… will help you to define your target customers. Once you can answer these questions, you will be ready to write your marketing email.

Learn how to write a marketing email with a high conversion rate

Email is an opportunity for you to connect with your potential and actual customers, but you need to use this tool properly, to have a remarkable impact on your business. If you want to do copywriting yourself, in this section we will teach you how to write a marketing email that converts.

ٌ1. Write a lit subject line

The first step in writing a marketing email is to create an email subject line. The subject line determines whether recipients will open, delete, or even worse, move your email to the spam folder.

People will open your email if they feel it will benefit them, if they are worried about losing it, or if you provide compelling proof as to why they should do so.

For example, if you want to inform potential customers about the sale, focus on selling in the subject line. Novice writers may tend to write a long subject line, but the subject lines are short in design.

Always keep in mind that most of your prospects only read the subject line and pay no attention to anything else. So consider the question, “If I have to convince and sell a customer with just one sentence, what is that?”
when you write a subject line, only focus on what you can do for the customers not explaining your brand.

Here are some examples of catchy subject lines:

• Your Marketing Sucks: Why You Need to Think Local
• Wait for what? Game-changing tips you’ll wish you knew sooner.
• Marketing attribution: Tips & Types, Which One is Right?

Tips for writing a killer subject line:

• Use applicable language: We recommend using actionable words in the email subject line, which does not necessarily mean using verbs, but it can be helpful. By including a verb (such as “buy”, “download”, “reserve”, “pick”, etc.), the reader knows exactly what he can do in the email. Email subject lines don’t have to only rely on verbs. It is important to use a language that allows recipients to understand what they can do with the email if they open it.

• Your priority should be clarity and then being snappy: Always prioritize the clarity of the subject line, and Never sacrifice transparency for catchiness. First, write a clear subject line then you can make it engaging, funny, weird, or whatever you like.

• Personalization: In general, segmenting your audience helps a lot in increasing click-through and open rates. Studies show that 58% of the total revenue for marketers comes from segmented emails. Further segmentation of your email list means more ability to personalize the subject line, which raises the chances of clicking on your email by the recipients.

2. Hit the preview text

Today, with the modernization of everything, it is not only the subject line that can convince subscribers to open the email or not. This text gives recipients more information about the content of your email. The first line of the email is often visible in the preview, and you should be careful when copywriting your email.

But if your email preview shows links to social media or instructions on how to read email online, then you’ve missed the opportunity. Usually, the number of characters in the email preview is 30 to 140, which can have a huge impact on your open rate.

3. Maintain focused transparency

Focus is the key to writing a marketing email that converts. Your entire email body should have a single purpose, so do not try to include all of your services and ads in one email.

If your service contains various areas, you can create a series of emails that cover different topics. Describe your customer service with planning, this is a time-consuming process because you should not overwhelm customers with your emails.
Targeted marketing emails should be straightforward, clear, and precise. All of your email should be written around these questions: what do you offer؟ why is it better than competitors and how can the customer receive it?

4. Imitate web copywriting

Writing a marketing email is the same as web copywriting. it means that you need to create a logical layout, Use brief paragraphs and Talk about a specific topic in each paragraph.
You can employ subtitles, photos, and lists inside the email.

5. Use a Call To Action

One of the common mistakes in writing marketing emails is not inserting a CTA in the email. This button will ask the reader to do the action you want.
CTA should be clear, convincing, and short. If you have already specified your purpose for writing this email, you can easily select a call-to-action text.
Here are some examples of CTAs:
Order now!
Ask for a price quote now!
Shop now!
Claim your coupon
Get 50% off now
Sign up for this event today.

6. Do not look spammy

Avoid all caps and exclamation marks. Using all caps or exclamation marks is like shouting at the reader, in addition, your email will look like spam emails, which will damage your open rate. If a lot of subscribers report you as spam, it can lead to you becoming blacklisted.

Read more about email blacklists here.

7. Focus on communication

It is true that sales are a short-term goal, but what you want in the long run is to improve engagement. It can be done by directing readers to other content such as blog posts or social media, which should be done carefully and not affect the main purpose of the email.

Here are some ways to increase engagement:

• Add a subscription link to the newsletter (do not use these links at the beginning of the text or in the subject line)
• Consider options for following your social media pages

8. Use proper language

The type of language you use has a huge impact on your marketing emails. One of the most important things is to write in the second person and use practical sentences to increase engagement.
For CTA, use words that give readers a sense of urgency, such as “limited opportunity,” “offer,” “just today,” and “brand new.”

9. Applying the science of psychology

Applying the science of psychology
Using psychology in your campaigns can greatly predict your subscribers’ behaviors, and drastically improve your conversion rate.
Here are some examples of these psychological tricks to attract customers:

• Using images including people’s faces can convey emotions to the reader, or, for example, move the gaze to a button.
• Fear of skipping something is one of the things that makes the customer not want to lose anything. Discount offers and limitations work very well in this strategy.

10. Build Relevancy

Email copy should communicate with the reader through personalization, just like the subject line. It’s good to use a dynamic name tag, but not enough to convince the reader. So use the opening to explain how you get to know each other.

It is better to inform the reader why you emailed him before going to the main point. Why do they need your help? How do you know where they live? This way the recipient is more likely to click on your links.