18 May
When launching a cold email campaign, you need to pay attention to your sender’s email deliverability.
When a new email is used to send campaigns, that account will be blocked soon. this is due to not warming up the domain and IP before sending the emails.
According to analyses, more than 20% of sent emails do not enter the inbox. with Google’s rigid algorithms for detecting spam, inboxing the emails have become even more difficult, and when sending bulk emails, many are labeled as spam.
For a successful cold email campaign, you need to warm up your new email address first.
In this article, we tell you how to warm up your sender before sending a cold email campaign to have high email deliverability and your emails enter the inbox.
What exactly is a cold email?
Cold email marketing is using a new email address as the main way to communicate with your prospects by bulk mailing to a list of email addresses. A successful cold email campaign is when recipients not only open your email but also interact with it, like replying or clicking on an email link.
What is Email warmup and how does it work?
New email accounts have a limitation on the number of emails sent daily. The higher the reputation of a domain, the lower the limitation, which leads Google to recognize you as a reputable sender. cold Email warmup is the best method to improve the reputation of a new email account, and the sender’s IP or domain.
The email warm-up process involves sending a number of emails daily from a new email account, which should slowly increase over time.
When you create a new email account, your email service provider allows you to send a limited number of emails per day, which you can not use to your full potential.
For example, if Google allows you to send 1000 emails per day for a created account, you can not use it to send all 1000 emails on the first day. Instead, a limited number of emails are allowed.
It is necessary to build a good reputation to use the whole potential of emails. This reputation can be achieved through the cold email warmup process.
The Warmup process usually takes 8 to 12 weeks to reach full email deliverability. This process is highly dependent on the recipient interaction. This process can take more than 12 weeks if your recipients mark you as spam, or do not open your emails. This is where warmup tools come in handy.
The Importance of email warmup
Verifying your email address and the domain is very important for external sales emails. This will greatly reduce the chances of your emails being spammed and more emails entering your recipient’s inbox. A new email is known as a neutral account and over time can earn a good or bad reputation, depending on your activity.
Higher email delivery rates require email warmup. When you run a cold email campaign, the first thing you want is to enter the recipient’s inbox. When you reach the inbox, the next step is good audience interaction.
If you pre-warm your server before sending an email, your emails will not be spammed and land in your inbox, which leads to a higher open rate.
But how can I pre-warm my account before sending cold campaigns? How to increase the sender’s reputation and reach the inbox?
How to warm up an email account?
There are two ways to warm up your account:
Use email warm-up tools.
Do it yourself.
Well, as you probably know, the warm up process is not that easy. It has its own complexities. The easiest way is to use tools made for domain and email warmup. By purchasing these services without any hassle, you will soon see an increase in your domain reputation.
Another way is to start warming up your email yourself. This includes 6 steps that we have explained below.
Step 1: Authenticate your email account
The first thing you need to do to warm up a new email is authentication, which can be done in 4 ways. This will avoid some of the spam filters developed by Google. This way your emails will reach the inbox.
These 4 authentication methods include SPF, DKIM, DMARC, and custom domain.
SPF: SPF (Sender Policy Framework) is a standard method for email authentication. it protects your domain from fraud and prevents your e-mail from being labeled as spam by the receiving servers. SPF creates a record in your DNS which specifies the email servers allowed to send email from your domain.
DKIM: This is another standard authentication method that adds digital signatures to outgoing emails. this signature tells recipient servers that your emails were actually sent by the sender, not a forger.
DMARC: Domain-based Message Authentication Reporting and Conformance (DMARC) is an email authentication protocol. This protocol is designed to email account owners can protect their domain against unauthorized use like email spoofing. DMARC is a free and open technical specification that certifies an email by aligning the SPF and DKIM mechanisms.
Custom Domain: Manual domain authentication means adding a domain to your emails. it allows you to send emails from any email address in a specific domain. adding a custom domain will make your emails, documents, and links more valid. Manual domain assures the service provider that emails are from a valid source.
Step 2: Send personal messages
Cold email warmup starts with sending individual messages. That means sending emails to your acquaintances, friends, and colleagues to start a conversation with them. The first emails you send always have the most important impact. In these emails, the recipient’s interaction with the sender is so important. You should start by sending 10 to 20 emails a day and when recipients start to interact with your messages, you can increase the volume of emails.
As your conversations grow, ESPs will make sure that your emails are not spam and gradually, your reputation will increase. This prepares you to send email campaigns.
At the start, always use personalized words in the subject section so that your recipient will give you a better response. Also keep in mind that it is better to send emails to various email services such as Yahoo, Gmail, Outlook, etc. to gain a good reputation among all email service providers.
Step 3: keep conversation lines
To reach your full email deliverability, you need to engage with the recipients. To find emails that interact with you, open your emails, reply and click on your links. You can send and reply to new emails from your other emails. Email accounts are not only designed to send emails, they must also receive responses.
You need to maintain regular conversations with several other accounts for a few weeks. The faster your email is answered, the better your conversation rate. You have to do it yourself using the other emails you have.
Step 4: Maintain time intervals between 2 straight emails
ESPs such as Google, have their own algorithms for checking emails. You should act in such a way that these algorithms do not recognize you as a spammer or a robot. If you send emails in a row, these algorithms will probably get suspect and decrease your domain reputation.
One way to prevent this is to set an appropriate time interval between two consecutive emails. You should not send too many emails at once in the cold email Warmup process. This could eventually lead to your account being suspended.
Step 5: Subscribe to newsletters
Subscribing to websites and newsletters is accompanied by sending a confirmation email to your account. It will help increase your credibility when you click that confirmation email.
Subscribe to at least ten newsletters and try to interact with them. That way, Google will recognize you as a credible person. Receiving emails regularly from other accounts in the north will have a very positive effect on the reputation of your domain.
Step 6: Start creating personal campaigns
Your manual warm-up process should take at least 12 weeks, after which you can start a campaign if you do the steps correctly. You can start with a list of your best recipients who are well involved with your emails.
