If you want your Emails to land in the inbox folder, you need to know how spam filters work. in this article, we teach you about what is spam Email and how spam filters work.
According to statistics, about 21% of approval-based emails sent by marketers enter the spam folder. So if you send enough emails, you will have the problem of email spam.
Spam filters are used more than ever to reduce irrelevant inbox emails, so you need to know more about spam, spam filters, and ways to prevent it.
A spam email is an email that the user is not interested in receiving and is sent in bulk to a group of email addresses. If you buy an email list and send your campaign to them without permission, it can be considered spam.
In the past, words were used as spam filters to identify spam emails. Phrases such as weight loss, increased revenue, etc., which were found to be emailed, increase spam rates.
But today filtering techniques are very advanced and what is important for email service providers like Gmail and Outlook is to engage the audience and see their reactions to your campaigns. They look at a series of specific circumstances that we describe below.
There are several factors that email providers recognize as a good signal:
Let’s say the best way to avoid spam filters is to use Pre-Warmed email services. Our Pre-Warmup service provides you with SMPP, which is pre-warmed. this means the emails you sent are land in inbox and you don’t need to do anything for warming up your IPs.
Give it a try or talk to our consultors
The Pre-Warmup service works in such a way that emails sent always pass through spam filters and receive the good signals we mentioned above.
This way, after purchasing the Pre-warmed SMTP, the Warmup process will continue and your emails will always keep warm.
Even after you get the pre-warmed SMTP service, you still need to follow the tips in presenting your campaigns.
It is highly recommended that you create your own email list instead of buying an email list.
An email list collected by you means that users log in to the site and provide you with their email in other ways will open 5 times more than purchased lists and 4 times less.
This will acknowledge email service providers to put your emails in the inbox as the rate of spam complaints will be greatly reduced.
To build a good email list, you can offer amazing suggestions to users and create attractive opportunities to make them your subscribers.
One of the most significant factors in email inboxing is that the email service provider checks to see if your previous emails have been replied to.
Because people do not reply to spam emails, this is one way to identify good domains. So when creating a campaign, do not use email addresses that contain the word “noreply”.
Use addresses like this instead:
Using these emails encourages people to get in touch with you.
As we said, the open rate of a campaign has a direct impact on your domain reputation and sends a positive signal to email service providers.
According to studies about 68% of people after seeing the name in the ‘From’ section, decide whether to open the email or not.
So you have to use a word in this part that is familiar to your subscribers.
For example, do not use people’s names to send emails, instead put your company name.
Instead of sending a similar campaign to everyone on your list, segment your list and send the campaign to people who are more likely to be interested in it.
by doing this, you will increase the open rate by recipients and fewer people will delete your emails. This indicates to your email provider that your campaigns are valid.